User psychology and social media: triggers that drive conversions

User psychology and social media: triggers that drive conversions
Olga Andrienko is a Director of Social Media Marketing at SEMrush.

With seven+ years of experience in conversion marketing, Olga is one of the souls of SEMRush (, and she and her team have been able to create one of the most active branded digital marketing community from scratch in a ridiculously small number of years.

Basic principles and latest trends marketers should keep in mind:

Image A/B testing: colours, fonts and text.

Human-to-human interaction and ways to build a community with social media.

Templates, conversation funnel examples and tools to help marketers customise their messages.

The Inbounder ( is the result of a convergence of diverse expert professionals with concerns in the sphere of digital transformation and culture, willing to share their knowledge.

The brainchild of Gianluca Fiorelli, The Inbounder came into being with the goal of becoming a reference point in the inbound marketing world.

Talks, road shows, think tanks and conferences are some of the activities we organise with the aim of ensuring that the experts’ knowledge reaches everybody who is interested in the changes occurring in marketing and technology.

The Inbounder keeps growing.

This is merely the beginning of a long journey. If you are one of those restless people interested in knowing more about inbound marketing, join The Inbounder movement.


What is SEMrush?
SEMrush Inc. is a company known for its top-rated keyword research, business intelligence and online competitor analysis software. SEMrush has offices in two major cities (Philadelphia, Pennsylvania, and St. Petersburg, Russia) and more than 270 dedicated full-time employees.

SEMrush offers a variety of metrics to help you understand your competition, general market and industry. You can use this tool to help develop your advertising strategy and determine the general direction of your business. SEMrush requires no download and is subscription-based.

Filmed and edited by Omi Sido