Copywriting & Psychology Session 4 (Part 1) SMU102; Digital Copywriting
This lecture is part of the 100% free Digital Copywriting course offered by Social Media U.
In this lecture you will:
– identify the major individual, social and cultural factors that affect consumers’ decision making process
– explain and analyze the major stages which consumers usually go through when making a consumption-related decision
– understand the essence of how consumers make decisions and assess the relevant implications for marketing practitioners.
The full study unit, which has additional videos, preparatory reading, learning activities and further reading, will be live at the end of Jan 2015
Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.